Judgment
Every decision begins with design intent. Technology strengthens authorship; it never replaces it.
Design.Intelligence.People.Aligned.
Integration
We connect strategy, workflows and delivery so each part improves the whole.
Application
Ideas earn value on live briefs, in real teams and through tangible improvements.
Evolution
We build capability that remains useful, adaptable and owned by the practice.
02Definition
Design intelligence, grounded in practice.
FORZ is a design intelligence consultancy and creative practice for architecture and interior design studios. It helps studios integrate AI into the way they work through strategy, implementation and training applied to live projects, together with specialist talent prepared to integrate into each studio. Through Commissions, FORZ also delivers interior design and visualization projects. Founded in 2025 by Ignacio Arcal, FORZ originated within a luxury interior design studio with more than 30 years of experience. Based in Marbella, it works with studios and clients across Spain and Europe.
03 / Selected clients
04Network
One direction. The right network for each challenge.
FORZ combines a focused strategic and creative core with a trusted network of more than 20 specialists. The team expands or contracts around the work, while responsibility, criteria and communication stay unified.
20+Specialist collaborators
- Strategy / AI systems
- Interior design / Architecture
- Visualization / Production
- Technical delivery / Installation
A practice ready to evolve?